Aideen Kate Murphy, founder of True Beauty by Aideen Kate

Aideen Kate Murphy, founder of True Beauty by Aideen Kate

Before we even decided on the name True Beauty by Aideen Kate, I had a clear vision that I wanted it to be minimal in design, as I want it to be timeless. The nude and black colours are perfect — simple, yet it stands out.

True Beauty is easily summed up as affordable, high quality, luxurious make-up. That was the vision and that has absolutely been achieved, which is really the best part of creating your own brand. Seeing it become a reality is amazing. I love how something that started off as just a drawing has come to life. It’s so satisfying!

So far, the range includes a face palette, lip products, and of course, our much-loved lashes. We really listen to feedback from our clients, however, and they’re telling us that they’re dying for us to launch foundation and eyeliner.

I adore everything in the range, but If I had to choose one, the True Essentials Face Palette is my favourite. It works for day and night, with eight cream and powder blushes and bronzers, as well as two highlighters. There’s such variety and versatility in it and I use it myself every day, on face, eyes, and lips.

We have some exciting products launching soon and other projects in the pipeline, so I’m really excited to see what the future holds.

Aideen Kate Murphy

Shop True Beauty by Aideen Kate in store & online here.

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