Hyaluronic acid is a natural substance found in our body that holds moisture in the spaces between the cells of our skin, helping it to stay plump.
Not surprisingly the highest levels of hyalurnoic acid are found in babies skin, but the older we get, the more that these levels decrease, which results in a visible loss of firmness, plumpness and suppleness.
Applied to skin, hyaluronic acid works as a humectent, drawing moisture into the tops layers of skin and so helps to plump and soften fine lines.
New from La Roche-Posay, Hyalu B5 Serum is a unique pro-skin recovery formula featuring two types of pure hyaluronic acids, vitamin B5 and madecassoside, to help plump the look of skin, repair skin’s barrier and activate skin renewal.
Hyalu B5 Serum combines a High Molecular weight Hyaluronic Acid with a Low molecular weight Hyaluronic Acid.
High molecular weight Hyaluronic Acid: creates an invisible surface barrier on skin to hold in moisture and re-plump fine lines and wrinkles.
Low molecular weight Hyaluronic Acid: penetrates the skin for a deep re-plumping action from within, while stimulating cellular renovation.
Working together they hydrate, re-plump and accelerate repair.
Results from tests on 52 women between the ages of 40 – 65 by La Roche-Posay found that:
At the end of the day
71% wrinkles on face look reduced
After 4 weeks
75% the complexion looks fresher
69% skin seem revitalized
75% face look as rested
75% overall skin appearance looks improved
89% The recently irritated skin seems replumped /more plumped
77% Tightness feeling is reduced on recently irritated skin
Hyalu B5 Serum 30ml €38, is available in all Sam McCauley Chemists and online at sammccauley.com