Fujifilm X-A10

Fujifilm X-A10

Woman with Fujiflm XA10 Camera

The Fujifilm X-A10 is a compact and stylish camera that’s packed with features and perfect for everyday use.  For the month of January the X-A10 + XC 16-50mm F3.5-5.6 OIS II Lens is available for the great value price of €359.99 at Sam McCauley Chemists (RSP €549.99).

The rear LCD screen employs the slide-and-tilt mechanism so that even when it is tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility.
Fujifilm XA10 Digital Camera
The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimize camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes.  It also features a Portrait Enhancer mode for natural and beautiful skin-tone reproduction.
Image of Macaroons
Macro Photography
When fitted with the standard lens, the X-A10 can focus on subjects as close as 7cm from the front of the lens allowing you to explore the fantastic world of close-up macro photography.
Image of Clock FaceImage Quality
A 16.3 megapixel APS-C sensor achieves excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary color-reproduction technology,  allows users to capture premium quality images in any shooting conditions. The X-A10 is built with advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.
Wireless Communication
The camera has a built-in Wi-Fi capability to connect to instax SHARE for on-the-spot printing, transfer photos to your smartphone or tablet, or even enable remote-shooting.
Super Intelligent Flash
The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them.
Natural colors and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

  • Pixel APS-C Sensor
  • 3.0 Inch Tilting Hi-Res LCD screen
  • ISO 25000 Sensitivity
  • Interchangable Lens – Fuji X-Mount
  • Full HD Movies 1080p/30p
  • WiFi Smartphone sharing


Available in selected Sam McCauley Chemists and online at sammccauley.com


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