Elizabeth Arden has announced Reese Witherspoon as its new Storyteller-in-Chief.
“Like Elizabeth Arden before her, Reese does not accept the standard, she sets it. Reese is not the face of Elizabeth Arden. Her confidence, style, and fearlessness make her the voice and soul of Elizabeth Arden.”
Speaking about her new role Reese explains:
“I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.
One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.”
Reese certainly has the experience to suit the role of ‘storyteller’. The Oscar-winner has almost 10 million followers on Instagram, owns a production company called Pacific Standard and launched Hello Sunshine – a venture focusing on telling female-driven stories on film, television and digital platforms.
It’s an exciting collaboration and we’re looking forward to seeing how Reese influences the brand over the coming months.
Now at Sam McCauleys you’ll get a free Elizabeth Arden Gift worth up to €109 when you buy 2 Elizabeth Arden products (1 to be skincare). In selected Sam McCauley stores and online at sammccauley.com