This weekend social media has been buzzing with the news that Estée Lauder have announced model of the moment, Kendall Jenner as the new face of it’s brand.
Speaking at the announcement Estée Lauder Global Brand President Jane Hertzmark Hudis said:
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.”
Kendall has also expressed her delight at landing this high profile position:
“It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honor and quite humbling. I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
Video courtesy of Estée Lauder
Judging by the reaction on social media to Kendall’s new position, Estée Lauders next collection will be one of the most anticipated yet – we can’t wait to see what’s coming next!