On the day that Shiseido’s doors opened in 1872, an epic story began –
one of a company that would grow, change and evolve over the next
Every day since that first one, SHISEIDO has looked for new ways to do
things that had never been done before – ways to make people look
better, feel better and live better lives.
To celebrate 140 years of innovation dedicated to beauty, we are
launching 3 limited edition commemorative products:
- June celebrates skincare
- October celebrates fragrance
- November celebrates make up
Stay tuned for more details of SHISEIDO’s launches.
Bringing Color to Japanese Life: Shiseido’s Rainbow Face Powder
Shiseido introduced Rainbow Face Powder in 1917, at a time when Japanese women had almost never worn anything but white face powder. The idea of face powder with seven colors was revolutionary, when many still felt that the ideal complexion was that of a porcelain doll.
The product was based on the breakthrough idea of applying face powder using seven colors, including white, yellow, flesh, rose, peony, green and purple to match each person’s skin tone.
The container was octagonal, with the front covered by white satin to provide a lavish, upscale look. Original!
To celebrate this amazing milestone for Shiseido’s 140th Anniversary, We want one of you lucky followers to WIN a Shiseido Luminising Trio Eyeshadow set…
Like and share this post and fill in entry form below to be in with a chance to WIN today’s Shiseido Luminising Trio Eyeshadow! One shade for your pretty daytime look, and another for your sultry night time look.
THANKS FOR ENTERING, GOOD LUCK!!
See how to make a pretty daytime look with Dick Page, on Shiseido Luminizing Trio Eyeshadow
Now it’s time for that Sultry Night Time Look with Dick Page, on Shiseido Luminizing Trio Eyeshadow in Grey