A Decidedly Doll Eyes Summer!

Three new Hypnôse Doll Eyes for an unprecedented wide-eyed look!

A lash fringe that is separated, thickened, lengthened and dressed in “nylon” shine… In 2011, Lancôme revealed the secret of true doll-eye lashes with the now über-cult Hypnôse Doll Eyes. Its success instantly spread around the globe: a new trend was born, and women were won over. Hypnôse Doll Eyes’ feat stems from two unprecedented innovations:

  • A nylon bristle patented brush, designed to coat each and every lash with infinite delicacy as well as uniformly swathe from root to tip, whilst offering perfect definition – just like a doll’s lashes.
  • Exclusive nylon powder-enriched “Fiber Shine” formula, combining supple and hard waxes, some allowing to build volume whilst others serve to set the curl. Composed of elongating polymers, the “Ultrastretch” complex offers an instant “lash extension” effect.

The result: an unprecedented wide-eyed look.

To offer every woman an ideal Hypnôse Doll Eyes experience, Lancôme is reinventing its new cult mascara in three never-before-seen versions, from classic to ultra-sophisticated:

  • Noir Waterproof guaranteed to stay true during the emotion- and action-intense days of today’s young women;
  • Noir Intense, with dizzying depth for utterly on-trend eyes;
  • Limited edition Violet Envoûtant, this summer’s It-colour creating a playful, whimsical look.

Full of joy, light and surprise, summer is set to be decidedly Doll Eyes!


Available from Lancôme Counters in Sam McCauley Chemist from May, 2012 


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